Offer Device Trade-In Under Your Brand.

Give your customers, employees, members, or community a trusted way to turn used electronics into value — without building a device-pricing, shipping, processing, and resale operation from scratch.

GoRoostr provides the branded experience and operational back end. You keep the relationship with the audience you serve.

Current programs are configured around practical, repeatable workflows. More complex integrations are evaluated individually.

Discuss a Branded Program →See What GoRoostr Handles

Who it’s for

Built for businesses and communities that already have the audience.

Retailers & technology stores

Add a trade-in path that supports upgrade conversations, customer retention, and value recovery without operating a separate recommerce department.

Repair shops & resellers

Give customers an option when a device is not worth repairing, is being replaced, or falls outside the products you want to purchase directly.

Employers

Offer employees a voluntary program for personal devices or another approved community benefit. Company-owned asset retirement should be handled through the appropriate ITAD process.

Technology providers & service companies

Extend the relationship beyond the initial sale or service by giving customers a reliable route for eligible used devices.

Associations, alumni groups & member communities

Create a branded benefit, campaign, or value-recovery program for a defined group without handling device processing internally.

Program structures

Choose the simplest structure that works.

Online direct program

The partner promotes a branded landing page or portal. Participants complete the quote and approved shipping flow directly, while GoRoostr handles device receipt and processing.

Partner-assisted program

A partner representative helps the participant identify the device, review the quote, and complete intake through a restricted interface.

Scheduled campaign

The partner runs a defined promotion, collection period, or event with a start date, end date, and agreed participant workflow.

Build discipline: embedded widgets, APIs, point- of-sale connections, instant store credit, and guaranteed-value products should be described only after the specific capability is ready and commercially approved.

Partner vs. GoRoostr

Your relationship in front. GoRoostr operations behind it.

Your team handles

●Define the audience, brand standards, and desired customer experience.
●Promote the program through your existing channels.
●Operate any partner-assisted intake steps included in the model.
●Follow the approved messaging, eligibility, and packaging instructions.
●Manage the relationship with the community you serve.
●Review program results and feedback with GoRoostr.

GoRoostr handles

●Supported device categories, quoting logic, and pricing infrastructure.
●Configure the agreed portal, permissions, and program workflow.
●Approved shipping labels; receiving of participating devices.
●Inspect, grade, and reconcile devices under the agreed rules.
●Secure data erasure for supported devices; refurbishment, resale, or responsible recycling.
●Reporting, settlement, and operational support on the agreed schedule.

How a branded program launches

1
Qualify the use case
Confirm the audience, expected activity, device mix, promotion model, and reason the partner wants the program.
2
Design the workflow
Define branding, intake, shipping, reconciliation, settlement, support, and escalation responsibilities.
3
Configure and test
Build the agreed experience, test representative devices and transactions, and train the required users.
4
Launch and review
Start with a controlled rollout, monitor activity and exceptions, and expand only after the workflow is working cleanly.

Branded Program FAQ

What is the difference between branded and co-branded?: A branded program primarily uses the partner's identity, with GoRoostr disclosed where required. A co-branded program gives both brands more visible placement. The appropriate structure depends on the customer experience, legal requirements, and partner preference.
Does GoRoostr interact directly with participants?: That depends on the workflow. In an online-direct program, GoRoostr may provide transaction communications tied to device processing. In a partner-assisted program, the partner may own more of the front-end communication. Responsibilities are defined before launch.
Can participants receive store credit instead of cash?: Potentially, but store credit requires a specific settlement and reconciliation design. It should not be represented as a standard live capability until GoRoostr and the partner have implemented and tested the model.
Can this integrate with our website or checkout?: A linked branded portal is the simplest current structure. More advanced embedded, API, e-commerce, or point-of-sale integrations can be evaluated when expected volume and commercial value justify the development work.
Who sets pricing?: GoRoostr maintains values for supported devices. Any partner-specific offer, incentive, or promotional rule must be approved and configured as part of the program.
Which devices are supported?: Support depends on GoRoostr's current catalog and the program configuration. Device categories, exclusions, and minimum-value rules should be defined before launch.
Can we run the program for a limited campaign?: Yes, when the workflow and economics support it. Campaign dates, promotion, eligibility, shipping, and post-campaign reporting should be set in advance.